Smartclip signs global mobile video partnership with Liquid Air Lab for Radio App portfolio
The two companies forge a strategic agreement to drive a major boost for mobile video advertising on 1700 mobile radio applications
NEW YORK and Hamburg, Germany,(31 May 2012)
Smartclip, the multi-screen brand and video advertising platform, and Liquid Air Lab, a leading app developer specializing in radio applications, announced today that smartclip will monetize Liquid Air Lab’s spodtronic.com radio app network. The spodtronic.com app network has delivered over 27 million radio app installations worldwide, growing at a rate of 1.4 Million installations monthly. Leading radio stations including HIT RADIO FFH, planet radio, Radio ENERGY, and Sunshine Live are using Liquid Air Lab’s technology.
The partnership will bring video advertising to the full range of Liquid Air Lab’s network for the first time and is an important pillar for the monetization of digital radio content as well a very attractive way for advertisers to reach their hard-to-get younger audiences. With the addition of the spodtronic.com portfolio of mobile radio apps, Smartclip strengthens its portfolio of mobile apps, broadening the reach across all connected devices and tapping into the high-growth mobile media consumption. The radio apps will broaden smartclip’s music channel, covering classic web inventory and mobile as well as connected TV applications, which are reaching a young and entertainment conscious target group in all major European markets.
Liquid Air Lab’s CEO Mikko Linnamäki, says: ”Smartclip is a great partner for us for delivering video ads. The company completely understands the mobile web and app space in addition to the digital advertising space with all video ad formats, which is of great value for us and our partner radio stations. Smartclip offers a very powerful technical solution for a seamless and quick integration of the video ads into our apps.”
“We are thrilled to be working with the vast portfolio of radio apps by Liquid Air Lab, in addition to being their partner of choice to develop and bring these new video formats to advertisers”, explains Jean-Pierre Fumagalli, CEO Smartclip. ”The proliferation of mobile devices is growing exponentially and this is raising media consumption. Consequently, a dominant placement for multi-screen video advertising will be mobile video. Radio is a very good example for mobile media consumption.”
Smartclip creates new advertising channels for its clients, media agencies and advertisers, by extending the digital frontier across all devices and offering highly innovative technology solutions for online video advertising.
About Smartclip
Smartclip (www.smartclip.com) is a global multi-screen and brand advertising platform specializing in video ad formats across all Internet-connected devices including, smartphones, tablet PCs, gaming consoles, set-top boxes and connected TVs, in addition to the classic PC. The company helps advertisers and media agencies to reach targeted consumers. Publishers benefit from proprietary and innovative technology solutions for the monetization of their video content. Smartclip is headquartered in Hamburg, Germany with major operations in Europe, Australia, the U.S. and Latin America, pushing the frontier of digital video advertising. The company is a wholly owned subsidiary of Adconion Media Group, which has 24 offices serving 20 countries around the world.
Twitter: @smartclipAG
About Liquid Air Lab
Liquid Air Lab, a 24MAS company, is a leading Smartphone App developer & publisher, specialized in mobile apps for Radio Stations across all operating systems including iOS, Android, Nokia Symbian, Windows Phone, Samsung Bada, BlackBerry and Smart TVs. With over 27 million apps downloaded worldwide across the Spodtronic network, streaming over 600 million minutes of radio airtime monthly across 1700 applications and serving hundreds of millions of highly-targeted and rich media ad impressions per month across Liquid Air Lab’s proprietary advertising network adplace.com, Liquid Air Lab has become the worlds largest mobile radio network. More information can be found at www.spodtronic.com and www.adplace.com.